Film Branding

I really want to start thinking about the Films visual identity, its branding and perhaps most importantly its logo (going hand in hand with it's credits font?). I think that this is important to make the visuals instantly recognisable, an iconic logo which stands out, and doesn't blend in among less succesful thrillers.I have collected these two posters to show branding for two different ad campaigns very much on the same boat. The title fonts are extremely similiar and both share very similiar imagery, only different through tone, Saw being perhaps more surgical and about humans as meat. Hostel takes a darker, grittier, more sexual take on the totrure thriller genre, and is certainly more dumbed down. Both are visually similiar ad campaigns, but Saw is more iconic (maybe because hostel lacks a real plot, let alone twists or closure; or maybe its because the villain in Saw is iconic, whereas Hostel has no single villain).
On the Test Shoot I wanted to capture anything I thought could be iconic for this film. I wanted to see what could represent our film the best. So I took photos like these above. I saw the camcorder as an opton for the films icon, likewise with the blood splatter. I am very far from deciding (just showing you guys my train of thought), and I think that a photo shoot would be helpful with next shoot, by this I mean, rather than behind the scenes photos we change the entire lighting on set for photography and snap away. I hope to come out with some more meaningful photography from the next shoot (i.e. less blurry).